Integrating change management and project management activities improves the flow of information over the lifecycle of a project. When we integrate technical activities and people activities, the right actions can be taken at the right times in the project lifecycle to ensure people are ready and able to adopt the change and produce successful outcomes. Integrating change management with the steps of project management enables us to proactively identify and mitigate risks, anticipate and address obstacles and resistance, and build commitment to and adoption of the change. When we integrate project management and change management, we enable both disciplines to focus on a shared objective: improving the organization’s performance by successfully implementing a change that delivers the intended results and outcomes. Integrating change management and project management contributes to increasing change success by: Prosci benchmarking research shows that 47% of participants who integrated project management and change management reported meeting or exceeding project objectives, which was 17% greater than those who did not integrate. Similarly, if the individuals involved in addressing the technical and people sides of change work together collaboratively, they will deliver a more successful change. If you intertwine the two strands of rope, you will have a stronger rope. One strand of rope represents the technical side of a change, and the other strand represents the people side of the change. The discipline of change management provides the structure, processes and tools to accomplish this outcome.Ī helpful analogy for understanding the Unified Value Proposition is to consider two strands of rope that are different colors. The people side of the change focuses on engaging the people impacted by the solution and supporting them to adopt and use the change in their daily work. The discipline of project management provides the structure, processes and tools to make this happen. The technical side of the change focuses on designing, developing and delivering the solution that solves a problem or addresses an opportunity. Prosci's Unified Value Proposition model illustrates that project management and change management are complementary disciplines with a shared definition of success: to meet or exceed project objectives and realize organizational benefits. By integrating these disciplines, from the initiation of the project through to completion, we connect the people side and technical side of the change and ensure that the organizational benefits of the change are realized. The disciplines of change management and project management both contribute to the success of an organizational project or initiative.
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